Aleene in Life MagazineIt was 57 years ago today that my mother Aleene was featured in the January 5, 1953 issue of LIFE Magazine. There is such an amazing, rich history of how today’s craft industry started and I am blessed to have been born to a creative legend.

As a child, I certainly didn’t realize my mother’s role in the craft industry. It really wasn’t until I started digging into the Aleene’s archives and started putting the people and places together through photos and news clippings that I started to truly realize what Mom accomplished starting at a very young age.

Aleene & Woody Hershman - Aleene's of Arcadia 1944

Mom started a florist business at the age of 19 when my Dad went off to serve in WWII. She knew little about flower arranging and nothing about running a business.  Years later, a student introduced her to Formosan Wood Fibre and after securing the west coast distribution rights to this fascinating product, her business took off!

When she was featured in LIFE Magazine, she was 28 years old with 3 very active children at home (with two more children to come in the years ahead including me!).

In the 1950’s and 1960’s Mom built her California based business by making regular appearances on local Los Angeles and west coast television shows,

Aleene's Craftmakers Caravan - Pasadena Convention Center

but it wasn’tuntil the late 1960’s that today’s craft industry burst onto the scene when Mom came up with the brilliant idea to take her crafting business “on the road” with the Aleene’s Craftmakers Caravan. At that time, hobby stores and 5 and dime stores dotted the map but there were no craft stores.

I can go on and on with the history of this amazing woman who I call Mom and who inspired me to become a hard core crafter but you might enjoy your own tour of the history archives at my Inspired at Home website.  There are lots more archive photos for me to sort through and post but I think you will enjoy the early years archives!



Filed under Crafty Stuff, Tiffany Windsor


  1. Michele


    Thank you for such a wonderful blog post! I am 41 yrs. old and I remember very well watching Aleene’s craft show on television as a kid with my mother. She never missed an episode! In fact, we were talking about the show not too long ago, so it is great to read your post. I will pass it along to her.

    It’s wonderful that you are carrying on your mother’s crafting legacy!


  2. Beverlee (Bev) Mossman

    Hi Tiffany, As you know Your Mom is a wonderful person and has shared her Heart and life with all of us that love to Create. I think we should have a day each year to Honor Your Mom and what she has given and done for all of us It would be a Day to Give Her Special Honor and to continue to show her how much she means to all of us Thank You also for sharing your heart and your life and passion for creating also along with Heidi( Your Sister) THANK YOU AND GOD BLESS YOU ALL LOVE YOU BEV

  3. What a cool story, I had no idea! What an incredible legacy.

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